In-N-Out Burger : A Behind-The-Counter Look at the Fast-Food Chain That Breaks All the Rules (Hardcover)--by Stacy Perman [2009 Edition] ISBN: 9780061346712

The Untold Story Of The Renegade Burger Chain That Evokes A Passionate Following Unlike Any Other In Fast-food Corporate America, In-n-out Burger Stands Apart. Begun In A Tiny Shack In The Shadow Of World War Ii, This Family-owned Chain Has Stead­fastly Refused To Franchise Or Be Sold. It Is A Testament To Old-fashioned Values And Rem­iniscent Of A Simpler Time When People, Loyalty, And A Freshly Made, Juicy Hamburger Meant Something. Over Time, In-n-out Burger Has Become Nothing Less Than A Cultural Institu­tion That Can Lay Claim To An Insanely Loyal Following. Perman Uses Her Investigative Skills To Uncover The Story Of A Real American Success Story. It Is Not Only A Tale Of A Unique And Profitable Business That Exceeds All Expectations, But Of A Family's Struggle To Maintain A Sustainable Pop Empire Against The Industry It Helped Pioneer, Internal Tensions, And A Bitter Lawsuit That Threatened To Bring The Company To The Brink. This Is A Lesson In A Counterintuitive Approach To Doing Business That Places Quality, Customers, And Employees Over The Riches Promised By Rapid Expansion. In-n-out Burger Is A Keenly Observed Narrative That Explores The Evolution Of A California Fad That Transformed Into An Enduring Cult Of Popularity; It Is Also The Story Of The Conflicted, Secretive, And Ultimately Tragic Snyder Family Who Cooked A Billion Burgers And Hooked A Zillion Fans. As The Story Of In-n-out Burger Unfolds, So Too Does The Cultural History Of America As Influenced And Shaped By Car Culture And Fast Food.