Hybridization Of Mne Subsidiaries: The Automotive Sector In India
Author(s)
Florian A.A. Becker-Ritterspach
Florian A.A. Becker-Ritterspach
Multinational enterprises setting up subsidiaries in emerging markets face the ongoing issue of the extent to which they can transfer the home growing or global organizational models. Addressing this question this book shows how and why the hybridization profiles of automobile subsidiaries in India differ Focusing on the transfer and local adaptation of production models the author argues that only when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness can we understand subsidiary hybridization.
| Name in long format: | Hybridization-of-mne-subsidiaries-the-automotive-sector-in-india |
|---|---|
| ISBN-10: | 0230253962 |
| ISBN-13: | 9780230253964 |
| Book language: | en |
| Publisher: | Palgrave Macmillan |
