Handbook of Public Relations
Author(s)
Chris Skinner
Gary Mersham
Dalien Rene Benecke
Chris Skinner
Gary Mersham
Dalien Rene Benecke
Handbook of Public Relations is written for undergraduate at universities and universities of technology enrolled in public relations, corporate communications or corporate social investment courses . The new edition contains an updated chapter on social media; case studies from a South African context and practical guidelines to assist students with PR skills such as writing and event planning.
| ISBN-10: | 0190412666 |
|---|---|
| ISBN-13: | 9780190412661 |
| Book pages: | 550 |
| Book language: | English |
| Edition: | 11 |
| Binding: | ePub |
| Publisher: | Oxford University Press Southern Africa |
| Dimensions: | ePub |
