Handbook of Consumer Motivations: The Psychology of the World of Objects.
Author(s)
Dichter, Ernest
Dichter, Ernest
Keywords
Literary Collections
Literary Collections
Name in long format: | Handbook of Consumer Motivations: The Psychology of the World of Objects. |
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ISBN-10: | 007016780X |
ISBN-13: | 9780070167803 |
Book language: | en |
Binding: | Hardcover |
Publisher: | McGraw Hill Text |