Global Marketing Management: A European Perspective
Author(s)
Keegan, Warren J.
Schlegelmilch, Bodo
Keegan, Warren J.
Schlegelmilch, Bodo
Warren J. Keegan, Bodo B. Schlegelmilch. The European Ed. Of: Global Marketing Management / Warren J. Keegan. 6th Ed. London : Prentice-hall, C1999. Includes Bibliographical References And Indexes.
| Name in long format: | Global Marketing Management: A European Perspective |
|---|---|
| ISBN-10: | 0138418268 |
| ISBN-13: | 9780138418267 |
| Book pages: | 632 |
| Book language: | en |
| Binding: | Paperback |
| Publisher: | Pearson P T R |
| Dimensions: | Height: 9.69 Inches, Length: 0 Inches, Weight: 2.59484082374 Pounds, Width: 7.44 Inches |
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