Global Innovation Management: A Strategic Approach
Author(s)
Westland, J. Christopher
Westland, J. Christopher
Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
Companion Website: http://www.palgrave.com/business/westland/
| Name in long format: | Global Innovation Management: A Strategic Approach |
|---|---|
| ISBN-10: | 0230524915 |
| ISBN-13: | 9780230524910 |
| Book pages: | 400 |
| Book language: | en |
| Edition: | First |
| Binding: | Paperback |
| Publisher: | Palgrave Macmillan |
| Dimensions: | Height: 10 Inches, Length: 7 Inches, Width: 1 Inches |
