Getting to Yes: Negotiating Agreement Without Giving In

Author(s)

One Of The Key Business Texts Of The Modern Era, Getting To Yes Has Helped Millions Of People Learn A Better Way To Negotiate. Based On The Work Of The Harvard Negotiation Project, A Group That Deals With All Levels Of Negotiation And Conflict Resolution, It Offers Readers A Straightforward, Universally Applicable Method For Reaching Mutally Satisfying Agreements - At Home, In Business And With People In Any Situation. I: The Problem -- Don't Bargain Over Positions -- 2: The Method -- Separate The People From The Problem -- Focus On Interests, Not Positions -- Invent Options For Mutual Gain -- Insist On Using Objective Criteria -- 3: Yes, But ... -- What If They Are More Powerful? (develop Your Batna--best Alternative To A Negotiated Agreement) -- What If They Won't Play? (use Negotiation Jujitsu) -- What If They Use Dirty Tricks? (taming The Hard Bargainer) -- 4: In Conclusion. By Roger Fisher And William Ury ; With Bruce Patton, Editor. Reprint. Originally Published: Boston : Houghton Mifflin, 1981.

Name in long format: Getting to Yes: Negotiating Agreement Without Giving In
ISBN-10: 0140065342
ISBN-13: 9780140065343
Book pages: 161
Book language: en
Edition: 1
Binding: Paperback
Publisher: Penguin Books
Dimensions: Height: 5 Inches, Length: 7 Inches, Weight: 0.440924524 Pounds, Width: 1 Inches

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