Getting to Big the Small Way

Small steps can create big changes-and even bigger profits.

As the former VP and strategist at Oracle, Frank Prestipino proved firsthand that when a company thinks small and adopts a focused strategy, growth and profitability follow.

Now, Prestipino shares his knowledge and insights in Getting to Big the Small Way, a hands-on resource for identifying where small changes in your business will achieve the greatest gains-without subjecting it to undue costs or unacceptable risks. Presenting concrete techniques for developing a developing a focused business strategy, he then provides the necessary tools in order to trigger big advances in market share, competitiveness, and the bottom line. In this book the author:

• Explains how to stand out in the marketplace without making radical changes in your business
• Shows you how to get all your employees on board with your strategy
• Includes real-world examples to help you take action, as well as a scorecard for setting priorities and measuring results

Frank Prestipino is a former vice president of Global Enterprise Applications Strategy for Oracle Corporation. He has been profiled in the media and is a highly sought after speaker. Prestipino was also President of Unicorn HRO and is currently President and CEO of Global Marketing Services.