General Managers in Action: Policies and Strategies

Revised and expanded to incorporate suggestions from MBA and executive education courses nationwide, the second edition of this remarkably successful textbook features new chapters on financial management, global management and Boards of Directors. Other chapters have been revised to include ethics, strategic alliances, and Europe 1992. Ten new cases for classroom discussion reflect the concerns of the revised text, exploring real situations where concepts can be tested and where the discovery of new ideas can take place. The popular set of videotapes included with the first edition have also been revised and updated. An essential textbook for business policy courses and general management programs, this volume also serves as a comprehensive reference for the active general manager.