Fundamentals of marketing (McGraw-Hill series in marketing)

Author(s)

William J. Stanton, Charles Futrell. Includes Bibliographical References And Indexes.

Name in long format: Fundamentals of marketing (McGraw-Hill series in marketing)
ISBN-10: 0070609438
ISBN-13: 9780070609433
Book pages: 666
Book language: en
Edition: 8th
Binding: Hardcover
Publisher: McGraw-Hill
Dimensions: Weight: 3.29 Pounds

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