Franchising Dreams: The Lure of Entrepreneurship in America

One-third Of The U.s. Gross Domestic Product Flows Through Franchises, And One Out Of Every Sixteen Workers Is Employed By One. But How Did Franchising Come To Play Such A Dominant Role In The American Economy? What Are The Day-to-day Experiences Of Franchisees And Franchisers In The Workplace? What Challenges And Pitfalls Await Them As They Stake Their Claim To Prosperity? These Are Just A Few Of The Questions Explored In This Book, A Documentary-like Look Into The Frustrations And Uncertainties That Entrepreneurs Face In Their Pursuit Of The American Dream. Franchise Fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social Profile Of Franchisees -- Networks, Alliances, And Survival -- Franchisor Uncertainties -- Control. Peter M. Birkeland. Includes Bibliographical References And Index.