Framework for Marketing Management (5th Edition)
Author(s)
Kotler, Philip
Keller, Kevin Lane
Kotler, Philip
Keller, Kevin Lane
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Keywords
Marketing--Management, HF5415.13 .K636 2012, 658.8
Marketing--Management, HF5415.13 .K636 2012, 658.8
| Name in long format: | Framework for Marketing Management (5th Edition) |
|---|---|
| ISBN-10: | 0132539306 |
| ISBN-13: | 9780132539302 |
| Book pages: | 360 |
| Book language: | en |
| Edition: | 5 |
| Binding: | Paperback |
| Publisher: | Pearson |
| Dimensions: | Height: 9 Inches, Length: 7.3 Inches, Weight: 1.0802650838 Pounds, Width: 0.9 Inches |
