Foundations of E-Commerce

The author relies on years of experience as an executive and consultant-rather than on theory alone- to write about technology and business concepts. This book's practical application helps readers understand both the technologies and the business models involved in digital commerce online. It includes numerous real-world examples, and explanations of how concepts are implemented. Chapter topics cover the Internet; the three levels of websites; web software; business-to-business commerce on the web; business-to-consumer e-commerce; marketing on the web; security, privacy, and legal issues; and free speech. For managers and other professionals who will make both the technologies and business practices of e-commerce easy to use.