Focus: Use Different Ways of Seeing the World for Success and Influence

Details How Two Distinct Approaches To Pleasure And Pain--promotion- And Prevention-focused--offer Insight Into How To Motivate And Influence Others, And Describes How To Both Change Focus And Use Focus To Achieve Specific Results. Focused On The Win, Or Avoiding The Loss? -- Why Optimism Doesn't Work For (defensive) Pessimists -- Focus On Work -- Focus On Kids -- Focus In Love -- Focus On Making Decisions -- Focus On Our World -- Identifying And Changing Focus -- It's The Fit That Counts -- The Triumph Of The Fittest -- Under The Influence -- To Market -- A Step-by-step Guide To Creating Motivational Fit. Heidi Grant Halvorson, Ph.d., E. Tory Higgins, Ph.d. Includes Bibliographical References (pages 231-242) And Index.