Fashion Retailing: A Multi-channel Approach

Author(s)

the Only Retailing Book That Exclusively Focuses On The Fashion Segment Of The Retailing Industry, Its Complete Coverage Includes The Author’s Personal Experience, In-depth Interviews With Industry Professionals, And A Wealth Of Pertinent Photographs, Exposing Fashion Retailing As A “multi-channel” Industry.

beginning With A Broad Overview Of Fashion Retailing, This Book Then Focuses On On-site Environments, Management And Control Functions, Merchandising Fashion Products, Communicating With Clientele, And Finally Ends With A Useful Appendix About Careers In Fashion.

an Excellent Handbook For Retail Executives And Managers In The Field.

Keywords
Name in long format: Fashion Retailing: A Multi-channel Approach
ISBN-10: 0131776827
ISBN-13: 9780131776821
Book pages: 432
Book language: en
Edition: 1
Binding: Paperback
Publisher: Prentice Hall
Dimensions: Height: 10.72 Inches, Length: 8.32 Inches, Weight: 2.3258768641 Pounds, Width: 0.72 Inches

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