Fashion Retailing: A Multi-channel Approach
Author(s)
Diamond Ajunct Faculty, Ellen
Diamond Ajunct Faculty, Ellen
the Only Retailing Book That Exclusively Focuses On The Fashion Segment Of The Retailing Industry, Its Complete Coverage Includes The Author’s Personal Experience, In-depth Interviews With Industry Professionals, And A Wealth Of Pertinent Photographs, Exposing Fashion Retailing As A “multi-channel” Industry.
beginning With A Broad Overview Of Fashion Retailing, This Book Then Focuses On On-site Environments, Management And Control Functions, Merchandising Fashion Products, Communicating With Clientele, And Finally Ends With A Useful Appendix About Careers In Fashion.
an Excellent Handbook For Retail Executives And Managers In The Field.
Keywords
Fashion Merchandising
Fashion Merchandising
Name in long format: | Fashion Retailing: A Multi-channel Approach |
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ISBN-10: | 0131776827 |
ISBN-13: | 9780131776821 |
Book pages: | 432 |
Book language: | en |
Edition: | 1 |
Binding: | Paperback |
Publisher: | Prentice Hall |
Dimensions: | Height: 10.72 Inches, Length: 8.32 Inches, Weight: 2.3258768641 Pounds, Width: 0.72 Inches |