Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

A Former Google Data Scientist Presents An Insider's Look At What The Vast, Instantly Available Amounts Of Information From The Internet Can Reveal About Human Civilization And Society. Part I: Data, Big And Small. Your Faulty Gut -- Part Ii: The Powers Of Big Data. Was Freud Right? -- Data Reimagined -- Digital Truth Serum -- Zooming In -- All The World's A Lab -- Part Iii: Big Data: Handle With Care. Big Data, Big Schmata? What It Cannot Do -- Mo Data, Mo Problems? What We Shouldn't Do -- Conclusion: How Many People Finish Books? Seth Stephens-davidowitz. Includes Bibliographical References (pages 289-318) And Index.