Essentials of Marketing: Text and Cases
Author(s)
Lancaster, Geoffrey
Massingham, Lester
Lancaster, Geoffrey
Massingham, Lester
| Name in long format: | Essentials of Marketing: Text and Cases |
|---|---|
| ISBN-10: | 0077077288 |
| ISBN-13: | 9780077077280 |
| Book pages: | 496 |
| Book language: | en_US |
| Edition: | Subsequent |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill Book Co Ltd |
| Dimensions: | Weight: 2.13627931878 Pounds |
