Essentials of Marketing: A Global-managerial Approach
Author(s)
Perreault, William D.
McCarthy, E. Jerome
Perreault, William D.
McCarthy, E. Jerome
Name in long format: | Essentials of Marketing: A Global-managerial Approach |
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ISBN-10: | 0071169768 |
ISBN-13: | 9780071169769 |
Book pages: | 656 |
Book language: | en_US |
Edition: | Internat.8r.e. |
Binding: | Paperback |
Publisher: | Irwin Professional Pub |