Essentials of Management eBook

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This concise, readable book offers an unparalleled introduction to the theory and practice of management. Packed with examples and questions to arouse your interest, it shows how ideas and theories of management relate to the real world.

Principles of Management introduces the themes and functions of management, showing them within the clear framework of planning, organising, leading and controlling. It incorporates the latest research, and uses recent and topical examples of management in practice to bring the topic to life.

This textbook is relevant to students from all subject areas. Whether you are specialising in business, or an engineering student taking a single module in the area, this book will offer you an engaging and clear introduction to management.

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Name in long format: International Marketing An SME Perspective
ISBN-10: 0273739328
ISBN-13: 9780273739326
Book pages: 392
Book language: English
Edition: 1
Binding: eBook
Publisher: Pearson International Content
Dimensions: Page Fidelity

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