Electronic Commerce: From Vision to Fulfillment (3rd Edition)
Author(s)
Awad, Elias M.
Awad, Elias M.
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
| Name in long format: | Electronic Commerce: From Vision to Fulfillment (3rd Edition) |
|---|---|
| ISBN-10: | 0131735217 |
| ISBN-13: | 9780131735217 |
| Book pages: | 576 |
| Book language: | en |
| Edition: | 3 |
| Binding: | Paperback |
| Publisher: | Prentice Hall |
| Dimensions: | Height: 9.28 Inches, Length: 6.88 Inches, Weight: 1.76590271862 Pounds, Width: 0.835 Inches |
