Effective Strategic Planning for Competitive Advantage: Ten Steps for Technical Professions (NetEffect)
Author(s)
Goetsch, David L.
Goetsch, David L.
Effective Strategic planning is one of the most important steps a company needs to take in order to have a competitive advantage in today's marketplace. Effective Strategic Planning for Competitive Advantage: Ten Steps for Technical Professionals presents the reader with a ten-step model that represents a comprehensive effective approach to strategic planning.
Describes the concepts of competition and competitive advantage. Explains the ins and outs of writing a strategic plan and the importance of executing the plan.
Technical professionals.
| Name in long format: | Effective Strategic Planning for Competitive Advantage: Ten Steps for Technical Professions (NetEffect) |
|---|---|
| ISBN-10: | 013048525X |
| ISBN-13: | 9780130485250 |
| Book pages: | 224 |
| Book language: | en |
| Edition: | 1st Edition |
| Binding: | Paperback |
| Publisher: | Pearson |
| Dimensions: | Height: 9 Inches, Length: 7 Inches, Weight: 0.78925489796 Pounds, Width: 0.6 Inches |
