E-Commerce: Business, Technology, Society (3rd Edition)
Author(s)
Laudon, Kenneth
Traver, Carol
Laudon, Kenneth
Traver, Carol
this Comprehensive, Market-leading Text Emphasizes The Three Major Driving Forces Behind E-commerce: Technology Change, Business Development, And Social Controversies. Each Of These Driving Forces Is Represented In Every Chapter, And Together They Provide A Coherent Conceptual Framework For Understanding E-commerce, Typical Of Laudon Books. The Book Offers In-depth And Comprehensive Coverage Of Concepts In Marketing, Economics, Is/it, Privacy And Intellectual Property. The Book Contains Numerous Case Studies And An Additional Case Book Is Available.
| Name in long format: | E-Commerce: Business, Technology, Society (3rd Edition) |
|---|---|
| ISBN-10: | 0131735160 |
| ISBN-13: | 9780131735163 |
| Book pages: | 878 |
| Book language: | en |
| Edition: | 3 |
| Binding: | Hardcover |
| Publisher: | Prentice Hall |
| Dimensions: | Height: 10.3 Inches, Length: 8.16 Inches, Weight: 4.22846618516 Pounds, Width: 1.635 Inches |
