Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb
Author(s)
Dominick, Joseph R
Dominick, Joseph R
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
| Name in long format: | Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb |
|---|---|
| ISBN-10: | 0073268704 |
| ISBN-13: | 9780073268705 |
| Book pages: | 439 |
| Book language: | en |
| Edition: | 9 |
| Binding: | Paperback |
| Publisher: | McGraw-Hill Humanities/Social Sciences/Languages |
| Dimensions: | Height: 10.9 Inches, Length: 8.5 Inches, Width: 0.8 Inches |
