DIFFUSION OF INNOVATIONS 3RD E REV
Author(s)
Roger, Goodyear
Roger, Goodyear
Innovation In Organisations Change Agents. Elements Of Diffusion -- A History Of Diffusion Research -- Contributions An Criticisms Of Diffusion Research -- The Generation Of Innovations -- The Innovation-decision Process -- Attributes Of Innovations And Their Rate Of Adoption -- Innovativeness And Adopter Categories -- Opinion Leadership And Diffusion Networks -- The Change Agent -- Innovation In Organizations -- Consequences Of Innovations. Everett M. Rogers. Rev. Ed. Of: Communication Of Innovations. 2nd Ed. 1971. Includes Indexes. Bibliography: P. 414-439.
| Name in long format: | DIFFUSION OF INNOVATIONS 3RD E REV |
|---|---|
| ISBN-10: | 0029266505 |
| ISBN-13: | 9780029266502 |
| Book pages: | 453 |
| Book language: | en |
| Edition: | 3rd |
| Binding: | Hardcover |
| Publisher: | Free Press |
| Dimensions: | Height: 9.5 Inches, Length: 1.5 Inches, Weight: 1.93786328298 Pounds, Width: 6.75 Inches |
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