Data Mining: Building Competitive Advantage

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"Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line . . . Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions

Data mining business solutions-practical, up-to-date, and hands-on!

With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications!

Coverage includes:

• Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications
• The data mining process, start to finish
• Today's newest, most successful approaches and algorithms
• Data mining pitfalls-and how to avoid them
• A close look at industry-leading tools from Angoss™ and RightPoint™

Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.

About the Website

The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER® and RightPoint DataCruncher.