Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author(s)
Geoffrey A. Moore
Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
| Name in long format: | Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers |
|---|---|
| ISBN-10: | 0060517123 |
| ISBN-13: | 9780060517120 |
| Book pages: | 227 |
| Book language: | en |
| Edition: | Revised |
| Binding: | Paperback |
| Publisher: | HarperBusiness |
| Dimensions: | Height: 7.95 Inches, Length: 5.35 Inches, Weight: 0.46 Pounds, Width: 0.63 Inches |
