Cross-Cultural Communication: Theory and Practice

What Is Cross-cultural Communication? -- Key Thinkers In Cross-cultural Communication (1) -- Key Thinkers In Cross-cultural Communication (2) -- The International Use Of English -- Developing Cross-cultural Communication Skills -- Selection And Preparation For Foreign Assignments -- Leadership Across Cultures -- International Team Building And Teamworking -- The Effect Of Culture On International Negotiations -- Multiculturalism And Diversity -- Globalization And Its Effect On Culture -- Cultural Diplomacy And Nation Branding -- Transfer Of Skills, Technology And Knowledge -- Cultural Profiling And Classification -- Teaching Cross-cultural Communication. Brian J. Hurn And Barry Tomalin. Includes Bibliographical References And Index.