Creating Corporate Reputations : Identity, Image, and Performance (Paperback)--by Grahame Dowling [2002 Edition] ISBN: 9780199252206

Author(s)

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.

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Name in long format: Creating Corporate Reputations : Identity, Image, and Performance (Paperback)--by Grahame Dowling [2002 Edition] ISBN: 9780199252206
ISBN-10: 0199252203
ISBN-13: 9780199252206
Book pages: 320
Book language: en
Edition: New Edition
Binding: Paperback
Publisher: Grahame Dowling
Dimensions: xx, 299 p. : ill. ; 24 cm.

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