Consumer Behaviour: Advances and Applications in Marketing

Pt. I. Introduction. 1. Ideas And Explanations In Consumer Research -- Pt. Ii. Consumer Patterns. 2. Loyalty, Brand Equity And Brand Extension. 3. Stationary Markets. 4. Consumer Response To Price And Sales Promotions -- Pt. Iii. Reasons For Purchase. 5. Attitudes, Beliefs, Intentions And Behaviour. 6. Predicting And Explaining Action -- Pt. Iv. Mechanisms In Choice And Consumption. 7. Information Processing And Judgement. 8. Satisfaction, Quality And Complaining -- Pt. V. Applications. 9. The Consumer As Shopper. 10. The Response To Advertising. 11. Postscript: Some Policy Implications Of Consumer Behaviour. Robert East. Includes Bibliographical References (p. 314-340) And Index.