Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Author(s)
Loudon, David L.
Della Bitta, Albert J.
Loudon, David L.
Della Bitta, Albert J.
consumer Behavior: Concepts And Applications 4/e Is Written As An Introduction To Consumer Behavior For The Upper-level Marketing Student,and Yet Is Comprehensive And Challenging Enough To Be Used At Both The Graduate And Undergraduate Levels. The Pedagogical Elements Of The Text Include A List Of Learning Objectives And Opening Vignettes At The Start Of Each Chapter,managerial Reflections,discussion Topics,projects,and End Notes.
| Name in long format: | Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) |
|---|---|
| ISBN-10: | 0070387672 |
| ISBN-13: | 9780070387676 |
| Book pages: | 788 |
| Book language: | en |
| Edition: | Subsequent |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill College |
| Dimensions: | Height: 10.5 Inches, Length: 8.5 Inches, Width: 1.5 Inches |
