Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)
Author(s)
Loudon, David L
Loudon, David L
Name in long format: | Consumer behavior: Concepts and applications (McGraw-Hill series in marketing) |
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ISBN-10: | 0070387583 |
ISBN-13: | 9780070387584 |
Book pages: | 727 |
Book language: | en |
Edition: | 2nd |
Binding: | Hardcover |
Publisher: | McGraw-Hill |
Dimensions: | Weight: 2.8549862929 Pounds |