Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)

Author(s)

Name in long format: Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)
ISBN-10: 0070387583
ISBN-13: 9780070387584
Book pages: 727
Book language: en
Edition: 2nd
Binding: Hardcover
Publisher: McGraw-Hill
Dimensions: Weight: 2.8549862929 Pounds

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