Consumer Behavior: Buying, Having, and Being (4th Edition)

Ch. 1. Consumers Rule -- Ch. 2. Perception -- Ch. 3. Learning And Memory -- Ch. 4. Motivation And Values -- Ch. 5. The Self -- Ch. 6. Personality And Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change And Interactive Communications -- Ch. 9. Individual Decision Making -- Ch. 10. Buying And Disposing -- Ch. 11. Group Influence And Opinion Leadership -- Ch. 12. Organizational And Household Decision Making -- Ch. 13. Income And Social Class -- Ch. 14. Ethnic, Racial, And Religious Subcultures -- Ch. 15. Age Subcultures -- Ch. 16. Cultural Influences On Consumer Behavior -- Ch. 17. The Creation And Diffusion Of Global Consumer Culture. Michael R. Solomon Includes Bibliographical References And Indexes.