Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
Author(s)
Hawkins, Delbert
Best, Roger
Coney, Kenneth
Hawkins, Delbert
Best, Roger
Coney, Kenneth
Name in long format: | Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk |
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ISBN-10: | 0072865490 |
ISBN-13: | 9780072865493 |
Book pages: | 768 |
Book language: | en |
Edition: | 9th |
Binding: | Paperback |
Publisher: | McGraw-Hill Education - Europe |
Dimensions: | Height: 10.299192 Inches, Length: 7.999984 Inches, Weight: 3.19890742162 Pounds, Width: 1.200785 Inches |