Consumer Behavior And Managerial Decision Making (pie)
Author(s)
Frank R Kardes
Frank R Kardes
For Consumer Behavior, Buyer Behavior, And High-level Undergraduate Or Mba Courses. Kardes Approaches The Subject Of Consumer Behavior By Using Experimental Psychology As The Foundation, And Presents His Material In Three Overlapping Sections: Basic Concepts, Persuasion, And Managerial Decision Making.
Keywords
Consumer behavior, Decision making
Consumer behavior, Decision making
Name in long format: | Consumer-behavior-and-managerial-decision-making--pie- |
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ISBN-10: | 0131227955 |
ISBN-13: | 9780131227958 |
Book pages: | 557 |
Book language: | en |
Publisher: | Pearson Education |