Consumer Behavior And Managerial Decision Making (pie)

Author(s)

For Consumer Behavior, Buyer Behavior, And High-level Undergraduate Or Mba Courses. Kardes Approaches The Subject Of Consumer Behavior By Using Experimental Psychology As The Foundation, And Presents His Material In Three Overlapping Sections: Basic Concepts, Persuasion, And Managerial Decision Making.

Keywords
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Name in long format: Consumer-behavior-and-managerial-decision-making--pie-
ISBN-10: 0131227955
ISBN-13: 9780131227958
Book pages: 557
Book language: en
Publisher: Pearson Education

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