Communication Research: Issues And Methods (mcgraw-hill Series In Mass Communication)
Author(s)
James A. Anderson
James A. Anderson
Science And Scientists -- Communication As A Field Of Research -- Presuppositions Of Research In Communication -- An Introduction To Quantitative Research -- Measurement -- Sampling -- Statistics -- Statistics: Decision Making And Methods -- An Introduction To Qualitative Research -- Design -- Participant Observation: Getting Started -- Participant Observation: Creating The Research Text. James A. Anderson. Includes Index. Bibliography: P. 388-403.
| Name in long format: | Communication Research: Issues And Methods (mcgraw-hill Series In Mass Communication) |
|---|---|
| ISBN-10: | 0070016518 |
| ISBN-13: | 9780070016514 |
| Book pages: | 423 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Hardcover |
| Publisher: | Mcgraw-hill College |
