Communication Research: Issues And Methods (mcgraw-hill Series In Mass Communication)

Author(s)

Science And Scientists -- Communication As A Field Of Research -- Presuppositions Of Research In Communication -- An Introduction To Quantitative Research -- Measurement -- Sampling -- Statistics -- Statistics: Decision Making And Methods -- An Introduction To Qualitative Research -- Design -- Participant Observation: Getting Started -- Participant Observation: Creating The Research Text. James A. Anderson. Includes Index. Bibliography: P. 388-403.

Name in long format: Communication Research: Issues And Methods (mcgraw-hill Series In Mass Communication)
ISBN-10: 0070016518
ISBN-13: 9780070016514
Book pages: 423
Book language: en
Edition: 1
Binding: Hardcover
Publisher: Mcgraw-hill College

Related Books