Cases In Advertising And Communications Management
Author(s)
Stephen A Greyser
Stephen A Greyser
Pt. I Promotion's Role And Oppertunities -- Pt. Ii. Market Identitication And Media Strategy -- Pt. Iii. Developing And Appraising Advertising Messages -- Pt. Iv. Evaluating Promotional Programs -- Pt. V. Advertiser-agency Relationships -- Pt. Vi. Promotion And Social Issues. [by] Stephen A. Greyser.
| Name in long format: | Cases In Advertising And Communications Management |
|---|---|
| ISBN-10: | 0131184970 |
| ISBN-13: | 9780131184978 |
| Book pages: | 665 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | Prentice-hall |
