Business Relationships for Competitive Advantage
Author(s)
A. Cox
C. Lonsdale
J. Sanderson
G. Watson
A. Cox
C. Lonsdale
J. Sanderson
G. Watson
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
Keywords
Management, Managerial, Research, Business & Economics -> Management -> Principles of Management, Business & Economics -> Accounting -> Management Accounting, Business & Economics -> Marketing -> Marketing Research, SC515010, SC511000, SC513030, SC515000, SUCO41135, 3248, 4984, 3339, 3247, 6425
Management, Managerial, Research, Business & Economics -> Management -> Principles of Management, Business & Economics -> Accounting -> Management Accounting, Business & Economics -> Marketing -> Marketing Research, SC515010, SC511000, SC513030, SC515000, SUCO41135, 3248, 4984, 3339, 3247, 6425
| Name in long format: | Business Relationships for Competitive Advantage Managing Alignment and Misalignment in Buyer and Supplier Transactions |
|---|---|
| ISBN-10: | 0230509193 |
| ISBN-13: | 9780230509191 |
| Book pages: | 408 |
| Book language: | English |
| Edition: | 1 |
| Binding: | eBook |
| Publisher: | Springer Nature |
| Dimensions: | eBook |
