Business and Competitive Analysis: Effective Application of New and Classic Methods

Begins With A Practical Primer On The Process And Context Of Business And Competitive Analysis. Looks At How It Works, How To Avoid Pitfalls, And How To Communicate Results. Describes The Farout Method For Choosing The Appropriate Tools For Each Assignment. Looks At 24 Analysis Methods From Classic Techniques Such As Mckinsey 7s Through To Emerging Techniques From Multiple Disciplines: Economics, Corporate Finance, Sociology, Anthropology, And The Intelligence And Futurist Communities. Acknowledgments -- About The Authors -- Preface -- Business And Competitive Analysis: Definition, Context, And Benefits -- Performing The Analysis Process -- Avoiding Analytical Pitfalls -- Communicating Analysis Results -- Applying The Farout Method -- Industry Analysis (the Nine Forces) -- Competitive Positioning Analysis -- Business Model Analysis -- Servo Analysis -- Supply Chain Management (scm) Analysis -- Benchmarking Analysis -- Mckinsey 7s Analysis -- Shadowing -- Product Line Analysis -- Win/loss Analysis -- Strategic Relationship Analysis -- Corporate Reputation Analysis -- Critical Success Factors Analysis -- Country Risk Analysis -- Driving Forces Analysis -- Event And Timeline Analysis -- Technology Forecasting -- War Gaming -- Indications And Warning Analysis -- Historiographical Analysis -- Interpretation Of Statistical Analysis -- Competitor Cash Flow Analysis -- Analysis Of Competing Hypotheses -- Linchpin Analysis. Craig S. Fleisher And Babette E. Bensoussan. Includes Bibliographical References And Index.