Brand Storming: Managing Brands in the Era of Complexity
Author(s)
Fioroni, M.
Titterton, G.
Fioroni, M.
Titterton, G.
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
| Name in long format: | Brand Storming: Managing Brands in the Era of Complexity |
|---|---|
| ISBN-10: | 0230222439 |
| ISBN-13: | 9780230222434 |
| Book pages: | 233 |
| Book language: | en |
| Edition: | 2009 |
| Binding: | Hardcover |
| Publisher: | Palgrave Macmillan |
| Dimensions: | Height: 10 Inches, Length: 6 Inches, Weight: 1.10451593262 Pounds, Width: 1 Inches |
