Bond Markets: Analysis and Strategies

I. The Bridge Model -- 1. Entrepreneurial Beginnings -- 2. Entrepreneurial Qualities -- 3. Ethics: A Foundation You Can Build On -- Ii. The Key Functional Areas For Small Business: Finance, Marketing, Accounting, And Management -- 4. Financing Your Business -- 5. The Sba Services And Loan Programs, Venture Capitalists, Owner Financing, And Other Methods Of Creative Financing -- 6. Franchises And Franchising Opportunities -- 7. Evaluating Financial Statements, Time Value Of Money And Capital Budgeting -- 8. Marketing: A Customer Information System -- 9. Opportunity-based Marketing, And Marketing Research -- 10. Small Business Accounting -- 11. Selected Topics In Small Business Management -- Iii. Monitoring Information And The Greater Environment -- 12. Management Information Systems: The Other Information Girder -- 13. The Environment We Operate. Lavern S. Urlacher. Includes Bibliographical References (p. 395-397) And Index.