Basics of Social Research, Fourth Canadian Edition,

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The fourth Canadian edition of  Basics of Social Research  introduces students to social research and presents “what researchers do and why” in a non-threatening manner that captures both the excitement and the importance of doing real research. A course in social research methodology differs from most other social  science courses in that it prepares students to think more systematically about content and also reveals how content findings are created. That is, social research methods teaches students how the knowledge in social sciences comes into being.  Basics of Social Research  aims to make social research methodology easy to understand and  accessible but it also aims to show students that proper research is a serious activity, and often how well a study was conducted can have real consequences.  An underlying goal of this text is to show how social research has very real applications in real life. Personalize Learning with Revel We are especially excited, in the fourth Canadian edition, to leverage Revel, an interactive eText platform that replaces the traditional text with an engaging learning experience that prepares students for class. Revel presents an affordable, seamless blend of author-created digital text, media, and assessment based on learning science. With Revel, students are able to read, practice, and study in one continuous experience — anytime, anywhere, on any device, both online and offline. Our intention in using Revel is to bring social research and its applications to life. To this end, the fourth Canadian edition has been updated to include new  interactive techniques for engaging student attention and facilitating learning.