Basic Marketing: A Global-managerial Approach (University of Phoenix Special Edition Series )
Author(s)
William D. Perreault &
E. Jerome McCarthy
William D. Perreault &
E. Jerome McCarthy
| Name in long format: | Basic Marketing: A Global-managerial Approach (University of Phoenix Special Edition Series ) |
|---|---|
| ISBN-10: | 0072380101 |
| ISBN-13: | 9780072380101 |
| Book pages: | 791 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | McGraw Hill |
