Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
Author(s)
Jr., William D. And E. Jerome McCarthy P
Jr., William D. And E. Jerome McCarthy P
embodying The Continuous Improvement And Constant Innovation Of The Market's Most Talented-and Most Driven-author,bill Perreault,this Latest Edition Of The Marketing Classic Takes On The Virtual Corporation Of The Late '90s And Beyond,addresses Relationship Marketing Thoughtfully Throughout,and Expands Its Discussions Of Global Issues,ethics,imc,cross-functional Topics,customer Satisfaction,business-to-business,services And More!
| Name in long format: | Basic Marketing: a Global-Managerial Approach {Fifteenth Edition} |
|---|---|
| ISBN-10: | 0072947039 |
| ISBN-13: | 9780072947038 |
| Book pages: | 793 |
| Book language: | en |
| Edition: | 15th |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill/Irwin |
| Dimensions: | Weight: 4.1 Pounds |
![Book Society: The Basics [pearson Channel] free](/b/libraff.jpg "Book Society: The Basics [pearson Channel] free")
