Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
Author(s)
Jr., William D. And E. Jerome McCarthy P
Jr., William D. And E. Jerome McCarthy P
| Name in long format: | Basic Marketing: a Global-Managerial Approach {Fifteenth Edition} |
|---|---|
| ISBN-10: | 0072525231 |
| ISBN-13: | 9780072525236 |
| Book pages: | 793 |
| Book language: | en_US |
| Edition: | 15th |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill/Irwin |
| Dimensions: | Weight: 4.1 Pounds |
