Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Author(s)
Mathewson, James
Donatone, Frank
Fishel, Cynthia
Mathewson, James
Donatone, Frank
Fishel, Cynthia
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45 years of content and search optimization experience
Keywords
General, Site Design, Business & Economics -> Marketing -> Principles of Marketing, Professional, Career & Trade -> Computer Science -> Internet & WWW
General, Site Design, Business & Economics -> Marketing -> Principles of Marketing, Professional, Career & Trade -> Computer Science -> Internet & WWW
| Name in long format: | Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content |
|---|---|
| ISBN-10: | 013704822X |
| ISBN-13: | 9780137048229 |
| Book pages: | 204 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Kindle Edition |
| Publisher: | IBM Press |
| Dimensions: | ePub |
