!Arriba! Comunicacion y cultura

This book exemplifies learning the Spanish language within its cultural context—an approach that incorporates the products, perspectives, and practices important to understanding the Hispanic culture, while including the vocabulary and structures that are required to communicate within it. It contains fifteen lecciones, topically organized and designed to encourage communication and offer insight into the language and culture of over 300 million people. Chapter topics include Spanish names and nicknames; universities in Spanish speaking countries; shopping; reading advertisements; making travel arrangements; expressing wishes and daily routines; persuading others; exchanging money at the bank; and the media. For individuals interested in learning the culture behind the vocabulary and grammar of the Spanish language.