Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms (Editors' Series in Marketing)
Author(s)
Paul E. Green
Vithala R. Rao
Paul E. Green
Vithala R. Rao
[by] Paul E. Green [and] Vithala R. Rao. Bibliography: P. 273-284.
Keywords
Consumers' preferences, Marketing research--Statistical methods, Scaling (Social sciences), HF5415.3 .G69, 658.8/34
Consumers' preferences, Marketing research--Statistical methods, Scaling (Social sciences), HF5415.3 .G69, 658.8/34
| Name in long format: | Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms (Editors' Series in Marketing) |
|---|---|
| ISBN-10: | 0030802717 |
| ISBN-13: | 9780030802713 |
| Book pages: | 292 |
| Book language: | en |
| Edition: | 1st Edition |
| Binding: | Hardcover |
| Publisher: | Holt, Rinehart and Winston |
| Dimensions: | Weight: 1.74 Pounds |
