Advertising strategy: A communication theory approach
Author(s)
Percy, Larry
Percy, Larry
Name in long format: | Advertising strategy: A communication theory approach |
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ISBN-10: | 0030559065 |
ISBN-13: | 9780030559068 |
Book pages: | 301 |
Book language: | en |
Binding: | Hardcover |
Publisher: | Praeger |
Dimensions: | Weight: 1.29 Pounds |