Advertising And Promotion: An Integrated Marketing Communications Perspective
Author(s)
Richard Petersen
Richard Petersen
| Name in long format: | Advertising And Promotion: An Integrated Marketing Communications Perspective |
|---|---|
| ISBN-10: | 0070582629 |
| ISBN-13: | 9780070582620 |
| Edition: | 6 |
| Binding: | Paperback |
| Publisher: | Tata Mcgraw Hill |













