A Business and Its Beliefs : The Ideas That Helped Build IBM

A Business And Its Beliefs Is Thomas Watson, Jr.'s Insider's Account Of The Ideas And Ideals That Made Ibm One Of The Preeminent Corporations Of The Twentieth Century. First Published In 1963, This Still-timely Book Examines The Ethos Of Ibm, Attributing The Legendary Success Of The Corporation To Its Unwavering Set Of Beliefs On Managing Employees, Servicing Customers, And Maintaining Top-to-bottom Standards Of Excellence. Watson's Book Is Also Notable For Its Unprecedented Candor And Self-examination. It Bravely Questions The Corporation's Place In And Responsibility To Society And Explains How, Regardless Of Its Size, Each Business Can And Must Keep Up With Expanding Social Expectations While Doing What Is Necessary To Build And Maintain Profitability. What Does The American Public Expect Of Its Business System? And How Should Executives Respond To These Expanding Expectations? In This Carefully Crafted Reprint Edition Of A Business And Its Beliefs, Mcgraw-hill Reintroduces Thomas Watson, Jr.'s Insights And Ideas To A New Generation Of Decision-makers - And Provides The Impetus For A Fresh Examination And Discussion Of The Businessperson's Role In Modern America.--book Jacket. Part I : The Heritage And The Challenge -- Bringing Out The Best -- Helping Men Grow -- Service And Superiority -- The New Environment -- What Growth And Change Have Taught Us -- Part 2 : The Broader Purpose -- Changing Expectations -- New Problems, New Approaches. Thomas J. Watson, Jr.